4 Ways to Use Labels and Stickers for Your Food Truck

With many food truck options rolling around, how can you ensure your business stands out and wins the hearts of hungry customers?

Branding is vital, and labels can play a significant role in this. Restaurant labels and stickers do more than just identify your brand—they're a powerful tool for differentiation and helping customers recognize and choose your products. In this article, we'll explore fun and creative ways to use labels to make your service memorable and keep customers coming back!

Roles of Labels in Promoting Your Food Truck

When customers approach your business, two things catch their attention: the menu and the number of people around the food truck. Some customers might feel overwhelmed by the crowd or the array of options. You only have a short amount of time to capture their attention and draw them in. Even after purchasing from your truck, there are several ways you can make sure customers keep coming back.

Here are some ways labels and stickers can help your food truck capture customers:

• Customer experience: adding QR code labels and stickers can help customers scan the menus faster, order ahead, and learn more about your business.
• Marketing and promotion: labels can be used on take-out orders to promote your brand and encourage customers to follow you after purchasing.
• Differentiation: stickers in each order can make your food truck stand out! Creative designs with distinctive colors can help your brand be memorable amongst other food trucks.

1. Using Labels to Print QR Codes

Digital menus are trendy options for food trucks. They allow customers to view your menu before standing in line. Labels are an excellent platform for printing QR codes. They can be applied to your truck's window counter, handed out as stickers, and more. Digital menus are extremely valuable to food trucks, where space is limited and menus may change frequently.

QR Code Generators

QR codes are a type of 2-dimensional matrix barcode that could be used to smooth the ordering and payment process. Scanning the QR code displayed on labels, customers can access a digital menu, place orders, and even pay directly from their smartphones. This reduces wait times, minimizes the need for physical flyers with menus, and decreases the likelihood of errors in order taking.

Providing important information

If a client needs to know particular information about allergies or dietary restrictions, QR codes can help customers access detailed descriptions of menu items, including ingredients, allergens, and nutritional information.

Show schedules and operational times

QR codes can also be present in flyers or cards that customers can take to track the location and times of the food truck for easier access. If the food truck has pickup or delivery options, customers can easily access it from their homes.

QR codes can promote social media channels

Upcoming events? Changes in the menu?

QR codes can help promote this in your business. If you want your customers to know your business while ordering, link them to your favorite social media platform.

Create your QR codes using our free QR code generator.

2. Take-Out Labels Add a Special Touch to the Packaging

Labels, and stickers can improve the customer experience by adding a personal touch to your packaging. One effective way to do this is by including Thank You Stickers with each order. These small, thoughtful gestures can leave a lasting impression and help foster customer loyalty.

Custom-designed labels can also reflect your brand's personality, reinforcing your image with every order. Consider using labels that showcase your logo, brand colors, or catchy tagline.

Additionally, conveying important information, such as reheating instructions, in a thank you note adds value to the customer's experience and shows that your business goes the extra mile to ensure satisfaction.

Ask for customer feedback: You can also leverage your thank you labels to request customer feedback. Great reviews are a foundational aspect of a successful food truck. After providing a great product and exceptional experience, simply requesting feedback can make a massive difference for your business.

3. The Importance of Giving Away Stickers to Promote Your Brand

As a food truck, you'll often find yourself in a location with other food options. How do you capture customers' decisions when choosing? Giving away free logo stickers can help customers remember your brand!

After purchasing, customers can apply your stickers to water bottles, notebooks, laptops, and more. This keeps your brand at the top of their minds the next time hunger strikes. The right design makes all the difference when creating your logo and stickers.

Here are some tips to help you get started:

Choose harmonious colors: a common mistake is choosing primary colors that don't match the message or don't help it stand out. Pick complementary colors that match your brand and make your message easy to read.

What are complementary colors?

Complementary colors are opposite colors on the color wheel. They are used to draw contrast between design elements. On stickers, choosing contrasting colors for text and backgrounds will help your messaging pop.

4. Understand the Customer's Dietary Needs

Although the Food and Drug Administration (FDA) doesn't require food trucks to implement food and dietary labels in the food truck business, it is also an excellent way to demonstrate the dietary limitations some clients may have when eating. This includes everyday nutritional needs such as vegetarian, vegan, gluten-free, dairy-free, nut-free, and low-carb diets.

---