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How Freezer Labels Can Help Your Business

How freezer labels can help your business

The right label material can make a difference when a product is exposed to extreme temperatures!

Many products, such as ice cream, cheesecakes, and meats, are exposed to cold storage during transport or at the point of sale. Without the correct label, your logo and branding can easily peel, smudge, or fall off completely, making your packaging unprofessional and difficult to identify.

That's where freezer labels come in!

Freezer-safe label materials withstand freezing temperatures and moisture, offering a reliable solution for cold and frozen products. Immerse yourself in the world of labels that survive the cold and learn more about the advantages, setbacks, and different kinds we offer.

What Types of Labels Are Best for Cold Storage?

Not all labels are built for the cold!

Acquiring labels that perform well in harsh temperatures can help your product exponentially by preventing peeling and improving the shelf life. If you use blank labels, we offer several materials that can withstand freezing conditions.

Material Material Description Adhesive Type Temperature Ranges
Aggressive White Matte (AT) A smooth, uncoated material, providing excellent toner anchorage and extra adhesive strength. It contains an all-temperature, extra-strength adhesive that withstands low temperatures. -65°F to 200°F
Weatherproof Gloss Inkjet A glossy, white PET film material is ideal for resisting moisture. It uses an emulsion acrylic adhesive that has good hot and cold resistance. -20°F to 212°F
Weatherproof Matte Inkjet A matte weatherproof label that resists moisture. It uses an emulsion acrylic adhesive that helps to maintain the label's stickiness in harsh temperatures. -20°F to 212°F
Weatherproof Silver Polyester Material with a 1.5 mil brushed silver PET face is ideal for toner adhesion for laser printing. It has a low-temperature and water/humidity-resistant acrylic pressure-sensitive adhesive. -40°F to 302°F
Weatherproof Direct Thermal It has a direct thermal top-coated film ideal for environmental resistance. It contains a hotmelt rubber adhesive that is great for adhesion and moisture. -65°F to 147°F
Weatherproof Thermal Transfer This material consists of a BOPP film face stock that is ideal for high durability. It contains a freezer permanent rubber adhesive for rough and moist surfaces. -65°F to 147°F
Weatherproof White Matte Inkjet Roll It comprises a top-coated polyolefin-based film to help colors and images resist temperature conditions. This material has an emulsion acrylic adhesive designed for heat and cold resistance. -20°F to 212°F
Weatherproof White Gloss Inkjet Roll It has a top-coated white PET film to receive dye and pigment-based inks. It contains an emulsion acrylic adhesive designed to resist moisture and hot weather. -20°F to 212°F

Freezer-Grade Custom Labels

If you opt to use custom labels, we offer various options to help them withstand harsh temperatures. Some of them include:

  • Custom film/BOPP labels are a popular choice due to their waterproof surface and resistance to wrinkling. They don't absorb moisture, making them ideal for packing frozen items.
  • Silver foil (BOPP) is a popular choice for labels stored in refrigerators due to its strength and durability. It's also resistant to chemicals and extreme temperature changes.
  • Freezer-grade paper labels have a brilliant white semi-gloss coated sheet, making them more reliable and durable in colder conditions. This material can resist -65F to 150F temperatures while maintaining smoothness, whiteness, gloss, and opacity. These labels also contain a rubber-based adhesive that works as a permanent adhesive in freezer-temp applications.

Check out our guide for more information on labels that can withstand hot and cold temperatures.

Common Items that Require Freezer Labels

  • Ice cream
  • Meat
  • Frozen pastries
  • Lab samples

How to Label Frozen Products

When labeling products with freezer-safe materials, the application process is as important as choosing the material. Here are a few practices to consider when labeling your products:

A. Apply Labels to Dry Surfaces

Even freezer labels need a clean, dry surface to adhere properly. Apply labels before freezing, and if your product is already cold, allow the package to dry off any condensation before labeling.

B. Add a Lamination or Coating to Labels for Extra Protection

Consider labels with a laminate or protective coating to prevent ink damage from oils, frost, or handling. This is especially useful for products stacked or exposed to low temperatures.

C. Test Before Committing

Before choosing a large batch, test your labels in real conditions. Apply a few to your product and store them in the freezer for several days to ensure adhesion, legibility, and durability hold up as expected.

Don't Let the Wrong Label Ruin Your Products

Selecting the correct label can help your products withstand the cold and look more professional. Freezer labels are designed to handle cold storage challenges, offering strong adhesives, moisture resistance, and durability. These labels help protect your branding and keep your packaging professional. For more information, check out our guide on durable labels for extreme temperatures.


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