A Story of Survival, Online Retailer Celebrates 10-Year Anniversary

Orlando, Fla. – With the first recorded order dating back to January 16, 1998, Dave Carmany, founder of Online Labels, Inc. (www.OnlineLabels.com), often takes a moment to reflect on how many changes there’s been within his company and the industry to not only survive, but become the largest online retailer of blank labels for laser and inkjet printers in the world.

“We launched OnlineLabels.com in the midst of the dot-com bubble, with hopes that we’d be able to make some sales, garner a good reputation and provide our customers an alternative to buying overpriced labels from office supply stores,” mentions Carmany. “It’s staying true to our business model, which varied drastically from a typical dot-com at the time, that’s enabled us to not only sustain, but to succeed and become a multi-million dollar company with significant market share.”

The Company’s business model stayed away from the ‘get big fast strategy’ as many dot-coms relied on during their initial launches.  Instead, the Company focused on core business practices such as building market share, efficiency, customer service and growing a loyal customer base.

As a privately-held company, Online Labels, Inc. does not share revenue information. However, year-over-year since inception, the Company has seen a minimum 30% revenue growth, with 2007 statistics included. The largest growth margin Online Labels, Inc. experienced was in 2002, when sales spiked by 75% from the previous year.

“Although we are based in Orlando, the Internet has granted us access to a customer base that spans the globe, and that is the beauty of eCommerce” adds Carmany. “We’ve been very strategic in our marketing both on and offline, which has enabled us to focus both on customer retention and new customer acquisition.”

In addition to having the largest selection of blank labels for laser and inkjet printers in the world, there are other factors which distance Online Labels, Inc. from its competitors in the thinning market landscape. The Company employs a price-beat guarantee, no minimum orders, and offers same day shipping. Most notably, Online Labels, Inc. recently launched Maestro Label Designer, an exclusive web-based software that gives customers the power to design, save and print their labels from a home or office computer with no downloads necessary.

Looking toward the future, Carmany sees no slowing down. “Individuals, small business owners, entrepreneurs, large corporations alike are always seeking ways to cut costs and find that one-stop resource for their needs. When it comes to labels, that resource is us.”

Launched 1998, Online Labels Inc. has sold over 5 billion labels rapidly becoming the largest supplier of blank labels for laser and inkjet printers on the Internet. The Company is a privately-held label manufacturer and Internet retailer based in Longwood Fla. OnlineLabels.com serves customers all over the world for personal and professional labeling needs in a variety of applications. For more information, visit www.OnlineLabels.com or call 1-888-575-2235.