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Elyssa Wiener

Elyssa Wiener

Contributor since 2017

Elyssa Wiener

Contributor since 2017

Elyssa is a copywriter and brand strategist with a coffee addiction and slight cat obsession.

Brand-Recognition: Where to Use Your Logo
Brand-Recognition: Where to Use Your Logo
Written by Elyssa Wiener • Last modified on 10/26/2020

How do you build brand recognition? It starts with putting your logo in all the right places. When it comes down to it, see what 6 places are critical.

How Packaging Can Add Perceived Value
How Packaging Can Add Perceived Value
Written by Elyssa Wiener • Last modified on 10/26/2020

A few simple changes to your product packaging can greatly increase how much your customers think it's worth.

Even More Products You Could Be Making With Soy, Honey, and Beeswax
Even More Products You Could Be Making With Soy, Honey, and Beeswax
Written by Elyssa Wiener • Last modified on 10/22/2020

If you use soy, beeswax, or honey for your products, check out this article to see what other handmade items you could be making.

What Governing Body Regulates My Product?
What Governing Body Regulates My Product?
Written by Elyssa Wiener • Last modified on 10/15/2020

If you're selling handmade products in the US, it's important to know which governing agency regulates your products and what rules apply to your products.

How To Regain Focus & Drive Business Success
How To Regain Focus & Drive Business Success
Written by Elyssa Wiener • Last modified on 10/8/2020

If you're struggling to break out of your daily routine and focus on growing your small business, check out what these pros from around the world recommend.

How To Choose A Point of Sale System
How To Choose A Point of Sale System
Written by Elyssa Wiener • Last modified on 10/8/2020

When people talk about POS systems, they're referring to the software within the system. Let's dive into features to choose a system that's right for you.

Merchant Services: What You Need To Know
Merchant Services: What You Need To Know
Written by Elyssa Wiener • Last modified on 10/8/2020

Do you understand merchant services? Find out what the umbrella term means, how it works, & why the ability to process payments matters to your small business.

Entrepreneurial Mentors: How They Help & Where To Find Them
Entrepreneurial Mentors: How They Help & Where To Find Them
Written by Elyssa Wiener • Last modified on 10/8/2020

Utilizing a professional mentor can be key to the success of your small business. Find out if it's right for you and how to find one.

The Benefits of DIY Asset Tagging
The Benefits of DIY Asset Tagging
Written by Elyssa Wiener • Last modified on 10/8/2020

Learn how an asset tagging system can help your business take control of its assets, then find tips on how to create your own printable asset tags and labels.

Product Photography for Beginners
Product Photography for Beginners
Written by Elyssa Wiener • Last modified on 10/8/2020

Are your website images helping you sell product or hurting your chances? Check out these product photography tips that will set your shop up for success.